Shared Use Common Short Codes are not reliable for two-way SMS and getting a dedicated short code is too expensive for most businesses. For less than the monthly fees of one dedicated Common Short Code, the T-SC platform can support the two-way text messaging needs of every business in the U.S. and every vendor.
WITHOUT T-SC: INCOMPATIBLE SHORT CODES & DUPLICATE OPT-INS
Nearly every business works with a number of vendors for software and services such as website providers, CRM software, email service providers, advertising agencies and third-party lead providers that keep their business growing. If each of these vendors offered a text messaging capability on different proprietary short codes: - the business would be left with opted-in customers on separate and incompatible lists, greatly reducing the efficiency of future mobile communication efforts - a customer may opt-in multiple times to the same business and they may violate the terms of the Mobile Marketing Association and its best practices as a consumer could opt-out of the business by replying STOP to a short code provided by one vendor but still get SMS from that business on short codes providing by other vendors. The consumer should only have to opt-out once per business. - the business lacks a central, single view of each customer which will result multiple and potentially conflicting marketing communications via SMS.
WITH T-SC: SINGLE DATABASE, VENDOR COMPATIBILITY
With T-SC compatible vendors, when a customer opts-in to a business, they are opting-in only to that particular business, not to the vendor providing the text messaging service. Businesses can see all opted-in guests from a single point of view and share those opt-ins with other vendors working on their behalf. The T-SC platform is a pool of short codes available to software and service providers to integrate text messaging into their offerings with three critical advantages over SMS gateway providers: 1) Guaranteed, two-way natural language SMS between clients and their opted-in customers for ongoing communications for the entire customer life cycle without using keywords or timing algorithms for routing 2) Compatibility with other T-SC compliant vendors working with same business 3) Central opt-in database for business to fully leverage mobile communications 4) Customer only opts-in once and only has to reply STOP once to opt-out from the business